Financial Promotion & Marketing of Investment Products under MiFID II & CySEC (H1058)
Financial Promotion & Marketing of Investment Products requires a delicate balance between high-impact lead generation and strict regulatory compliance. In a 2026 landscape where digital footprints are scrutinized by CySEC and ESMA, investment firms must ensure that all advertising, digital content, and sales scripts are clear, fair, and not misleading. This live-online, HRDA-subsidized programme equips your teams to promote with confidence while staying safely within the rules. It focuses on how to design and deliver clear, fair and compliant financial promotions across websites, social media, emails, calls and campaigns, in line with MiFID II and CySEC rules. The course explains what you can and cannot say, how to avoid misleading or aggressive practices, how to handle ESG and “green” claims, and how to document approvals and keep records so that marketing and compliance work smoothly together.
Table of Contents
- About the Course The Strategy of Financial Promotion & Marketing of Investment Products
- Key Learning Objectives
- Course Curriculum
- Meet the Trainer
- FAQs – Frequently Asked Questions
- Other Upcoming Courses
- Fees & Registration Details
- Registration Form
About the Course The Strategy of Financial Promotion & Marketing of Investment Products
Marketing in the digital age is no longer just about creativity; it is about risk management. This course provides a practice-oriented workflow for Financial Promotion & Marketing of Investment Products, specifically focusing on how to design campaigns that avoid the “greenwashing” pitfalls currently targeted by European regulators.
To ensure total firm readiness, we suggest following our Financial Regulation Updates category. While our EU AML Single Rulebook course covers the safety of the underlying transaction, this session ensures the safety of your marketing invitation.
Implementing Compliant Financial Promotion & Marketing of Investment Products
Success lies in the documentation. Through real-life examples of banners and call scripts, participants learn to:
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Audit-Ready Records: Design a simple approval process for all Digital Asset Insights and traditional media.
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Distinguish Advice: Identify the linguistic triggers that turn a marketing brochure into unauthorized investment advice.
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Regulatory Alignment: Align your internal 2026 checklists with the latest CySEC Regulatory Updates
*This training program is designed to support continuing professional development (CPD). Participants are encouraged to verify with their professional body or regulatory authority whether the training meets their individual or institutional CPD requirements.
Key Learning Objectives
After completing the programme, participants will be able to:
- Describe what financial promotions and marketing communications are under MiFID II and CySEC rules.
- Explain the main principles for communications to be clear, fair and not misleading.
- Outline CySEC’s expectations on sales and marketing practices, including the limits on what sales staff may say.
- Identify key risk areas in ESG and sustainability‑related marketing and common greenwashing pitfalls.
- Review and improve adverts, web pages, emails, social posts and call scripts so they are balanced and compliant.
- Distinguish between information and investment advice in client communications and adjust wording accordingly.
- Design or follow a simple approval and record‑keeping process for marketing materials.
- Apply a practical checklist to financial promotions before they go live, including checks on risk warnings, performance claims and ESG wording.
- Treat compliance with marketing rules as part of professional, client‑focused selling, not as an obstacle.
- Be more careful about how benefits, risks, fees and past performance are presented to clients.
- Feel more comfortable working with compliance and legal colleagues to resolve questions on wording and campaigns.
Course Curriculum
- Definition and types of financial promotions
- regulatory focus
- sample advert review and discussion.
- Core principles
- balanced presentation of benefits/risks
- risk warnings
- wording examples and improvements.
- Roles of sales/marketing
- boundary between information and advice
- script design
- identity and credentials
- role‑play examples.
- ESG and sustainability wording
- greenwashing risks
- aligning claims with reality
- examples of poor vs acceptable wording.
- Online channels and risks
- approval and capture of digital content
- basics of data‑driven targeting
- complaints handling.
- Approval workflows
- keeping records of materials and decisions
- monitoring calls and campaigns
- promotion checklist case.
Meet the Trainer
Fees & Registration Details
FAQs – Frequently Asked Questions
Yes. The curriculum is built on the MiFID II framework. You can verify the broader European standards for investor protection on the ESMA (European Securities and Markets Authority)
Marketing sustainable products requires specific disclosures. Our technical curriculum is cross-referenced with the EBA AML/CFT Single Rulebook regarding ESG technical standards to ensure your “green” claims are defensible.
Absolutely. For those looking to elevate their career, this course is a critical practical module. We recommend pairing it with the CySEC Advanced Certification: Preparation Course to master the full regulatory framework and acquire the professional qualification needed for senior roles.
This seminar may be approved for up to 7 CPD units in Financial Regulation. Eligibility criteria and CPD Units are verified directly by your association, regulator, or other bodies in which you hold membership.
MiFID II mandates that all financial marketing communications be fair, clear, and not misleading. Firms must also distinguish clearly between general promotion and investment advice, and ensure that communications are appropriate for the identified target market.
Teams should implement a pre-approval process involving compliance reviews, apply a self-assessment checklist to every campaign, and train staff to understand the regulatory boundaries, particularly around suitability, risk disclosure, and ESG-related messaging.
Financial promotion refers to general communications about products, while investment advice includes personalized recommendations based on a client’s financial situation. Misclassification can lead to regulatory penalties.
Yes, all forms of communication, including social media, email, and websites, must comply with MiFID II. This includes ensuring accurate risk disclosures, appropriate targeting, and maintaining records of digital promotions.
Other Upcoming Courses
ERMIS Registration Required for HRDA-Subsidised Seminars
This seminar is eligible for HRDA subsidy, which means participation requires a valid ERMIS profile. If you don't have one yet, don't worry — simply complete the form below and our team will guide you through the registration process step by step after your submission.