Financial Promotion & Marketing of Investment Products under MiFID II & CySEC (H1058)
A practical course for sales, marketing and client‑facing staff of investment firms. It focuses on how to design and deliver clear, fair and compliant financial promotions across websites, social media, emails, calls and campaigns, in line with MiFID II and CySEC rules. The course explains what you can and cannot say, how to avoid misleading or aggressive practices, how to handle ESG and “green” claims, and how to document approvals and keep records so that marketing and compliance work smoothly together.
Table of Contents
- About the Course Financial Promotion Under MiFID II
- Key Learning Objectives
- Course Curriculum
- Meet the Trainer
- FAQs – Frequently Asked Questions
- Other Upcoming Courses
- Fees & Registration Details
- Registration Form
About the Course Financial Promotion Under MiFID II
Financial promotions are now a major focus for regulators and a daily challenge for sales and marketing teams. Investment firms must ensure that all advertising, online content, emails, scripts and sales practices are clear, fair and not misleading, and that they do not cross the line into unauthorised investment advice. At the same time, marketing teams are under pressure to generate leads, use digital channels and data‑driven tools, and respond to interest in ESG and sustainable products without creating greenwashing or mis‑selling risks.
This course provides a practice‑oriented overview of financial promotions and sales practices under MiFID II and CySEC expectations. It explains, in simple language, what counts as a financial promotion, the rules on fair and balanced communications, how CySEC views sales and marketing practices, and how to design a workflow between marketing, sales and compliance. Special attention is given to ESG and sustainability claims, digital and social‑media campaigns, and the record‑keeping and approval processes needed to demonstrate control. Through examples of real‑life style adverts, emails, banners and call scripts, participants learn how to promote products effectively while staying safely within the rules.
Register via ERMIS platform using code 662289
*This training program is designed to support continuing professional development (CPD). Participants are encouraged to verify with their professional body or regulatory authority whether the training meets their individual or institutional CPD requirements.
Timetable
Key Learning Objectives
After completing the programme, participants will be able to:
- Describe what financial promotions and marketing communications are under MiFID II and CySEC rules.
- Explain the main principles for communications to be clear, fair and not misleading.
- Outline CySEC’s expectations on sales and marketing practices, including the limits on what sales staff may say.
- Identify key risk areas in ESG and sustainability‑related marketing and common greenwashing pitfalls.
- Review and improve adverts, web pages, emails, social posts and call scripts so they are balanced and compliant.
- Distinguish between information and investment advice in client communications and adjust wording accordingly.
- Design or follow a simple approval and record‑keeping process for marketing materials.
- Apply a practical checklist to financial promotions before they go live, including checks on risk warnings, performance claims and ESG wording.
- Treat compliance with marketing rules as part of professional, client‑focused selling, not as an obstacle.
- Be more careful about how benefits, risks, fees and past performance are presented to clients.
- Feel more comfortable working with compliance and legal colleagues to resolve questions on wording and campaigns.
Course Curriculum
- Definition and types of financial promotions
- regulatory focus
- sample advert review and discussion.
- Core principles
- balanced presentation of benefits/risks
- risk warnings
- wording examples and improvements.
- Roles of sales/marketing
- boundary between information and advice
- script design
- identity and credentials
- role‑play examples.
- ESG and sustainability wording
- greenwashing risks
- aligning claims with reality
- examples of poor vs acceptable wording.
- Online channels and risks
- approval and capture of digital content
- basics of data‑driven targeting
- complaints handling.
- Approval workflows
- keeping records of materials and decisions
- monitoring calls and campaigns
- promotion checklist case.
Meet the Trainer
Fees & Registration Details
FAQs – Frequently Asked Questions
This seminar may be approved for up to 7 CPD units in Financial Regulation. Eligibility criteria and CPD Units are verified directly by your association, regulator, or other bodies in which you hold membership.
MiFID II mandates that all financial marketing communications be fair, clear, and not misleading. Firms must also distinguish clearly between general promotion and investment advice, and ensure that communications are appropriate for the identified target market.
Teams should implement a pre-approval process involving compliance reviews, apply a self-assessment checklist to every campaign, and train staff to understand the regulatory boundaries, particularly around suitability, risk disclosure, and ESG-related messaging.
Financial promotion refers to general communications about products, while investment advice includes personalized recommendations based on a client’s financial situation. Misclassification can lead to regulatory penalties.
Yes, all forms of communication, including social media, email, and websites, must comply with MiFID II. This includes ensuring accurate risk disclosures, appropriate targeting, and maintaining records of digital promotions.
Other Upcoming Courses
ERMIS Registration Required for HRDA-Subsidised Seminars
This seminar is eligible for HRDA subsidy, which means participation requires a valid ERMIS profile. If you don't have one yet, don't worry — simply complete the form below and our team will guide you through the registration process step by step after your submission.